When I was in university, I was studying to be a journalist when one of my professors suggested I go into PR. He told me there would be more opportunities in the field, more flexibility, and I would still be applying a lot of the rules of journalism in my work. I looked into PR and the rest, as they say, is history.

It was the first time I had ever heard of the term, and now almost 20 years later I find myself explaining to almost everyone I meet, the definition of PR. There are many facets, but for a mompreneur business, I’ll keep it simple.

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and new startups. Company information is shared through the media (reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you. Usually the end result you are expecting is a story in the paper, magazine or blog which then drives people to your website or store to evaluate, and then eventually buy your product or service.

I hope that removes some of the aura of mystery around what PR is!

Elena Verlee
www.PRinYourPajamas.com
Practical Publicity for the Time-Strapped Mom Entrepreneur

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