Often, small business owners who have a presence on Facebook ask me for tips about what else they could be doing to create visibility for their blog on the site.

There are two primary strategies I always recommend: adding both the Notes and NetworkedBlogs applications.

The Notes application is used to import your blog posts into your profile.  After you have set the application up, anytime you publish a new blog post the post will then appear on your profile automatically.  Here is how to configure the Notes application to do this:

In the bottom left corner, click on “Applications.”  If you don’t already see Notes in your list, choose “Browse More Applications” and search for it.  Add it to your profile, then go to “Notes Settings” and then “Import a Blog.”  You will then be able to add the feed address of your blog.  (A feed address will look something like http://feeds2.feedburner.com/Communicatevalue)

Once you have Notes installed, you can go to the settings page and adjust how your posts show up on your wall.

The other application which can help create visibility for your blog is NetworkedBlogs.  This lets users add their own blog, favorite their friends’ blogs and encourage the large number of Facebook users to visit your site.  It’s worth noting that many people still do not understand or utilize RSS feeds, so this is a nice way to introduce a more mainstream audience to your blog.

Additionally, NetworkedBlogs supplies a widget you can add to your site that allows visitors to follow your blog on Facebook.

To configure this application, search for it within Applications as you did above.  In order to claim your blog, you will need to add some HTML code to your blog temporarily.  When it has been confirmed that you are the owner, you can start inviting friends to join your network.

Once your blog has 11 readers, you can have your posts automatically show up on your Facebook profile.  If you are already using the Notes application to do this, you can still use NetworkedBlogs to interact with your readers and drive traffic to your site.

The great thing about importing your blog posts with NetworkedBlogs is that they also show up in the News Feed of your friends.  Your posts then take on a viral quality, adding to your credibility and expert status and driving traffic to your site.  This traffic can result in more email and RSS subscribers as well as clients, customers and sales.

Try these strategies and start building your community of raving fans of your blog—and your business!