I need to get into the habit of blogging here. To get back into the swing of it, I thought that an update on the current state of my business, Baby Fabulous, would be a good start.
This last year has been really crazy; a roller-coaster rid. But then, running a business is always like that, right? If the economy issues weren’t enough, there was sweeping regulation passed that went into effect last year and has had everyone in the children’s industry scrambling ever since.
The end of last year especially, was a very stressful time. We were watching a lot of retailers go out of business, which meant we were losing customers. Everyone who was staying in business was wary of buying anything until they knew what kind of certifications and testing was required – heck, we were nervous about producing stuff.
But we just keep going, kept trying to figure out how to proceed through all the murky waters. And we’re making it so far.
We’ve had our products tested and are CPSIA compliant. We’ve got products that are selling really well for our retailers who have stayed in business. This helps – we have the right price point, we manufacture our products in the US, we specialize in 100% organic baby clothing, and we have stuff that is very gifty. Any one of those aspects would help our sales immediately – having all of them is helping our sales to grow by leaps and bounds.
I interviewed a NW area sales rep yesterday and couldn’t be more excited to bring her on board. I’m sending a product sample to a reputable sales group for the SW region. Bringing on and supporting sales reps would be a good thing for me to blog about here as we continue to build the business. So, the business is growing and we intend to keep it that way.