As mompreneurs we are ever so busy that doing something proactive in marketing can seem like a lot of work.  Especially when it is something you are new at (like getting PR), it can be intimidating to even start.  If you haven’t heard of HARO (Help a Reporter Out) or Journalist Source (for Canadian companies) yet, you’re in for a treat.

Both are free services where you sign up and several times a day an email is sent out with 10 – 20 reporters looking for experts or “journalist sources” to interview and quote for their story.  By signing up, you can have hot PR inquiries delivered to your mailbox and it makes it easier for you proactively contact reporters and get PR for your company.

It’s a great way to learn what types of stories are being written about, magazines that may be reaching your target market that you didn’t know about, and make personal connections with reporters who may write about you and your company.

So you don’t get overwhelmed, I suggest creating a mailbox filter where these emails automatically get filed.  That way you can look at them at your leisure, during the time you have blocked out for marketing and getting buzz for your business.

Elena

Serial Entrepreneur, PR, Marketing and Lifestyle Strategist

PR in Your Pajamas

If you’ve had experience and/or success with either HARO or Journalist Source, I’d love to hear about it.  Let me know on:

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