Baby Fabulous has participated in both gifting suites and gifting bags – so I get asked all the time “is it worth it?”. I figured this would be the best place to answer the question. I believe that the events and bags are worth it – but it’s a lot more complicated than that.

There are always a lot of factors that go into making anything you do for your company “worth it”. When deciding to participate in a gift bag or gifting event, you have to consider the cost, the product / display / presentation, and the amount of pre-work and post-work you’ll be able to do to promote your company’s participation.

The cost

Both the gift bags and gifting suites will require a participation fee and a certain number of products for giveaway. Business owners have called me for advice on gifting suites and they’ve blown me away with the amount that they are being charged. They make me feel lucky to have worked with the event organizers that I have, because at no point have I ever felt I was being ripped off. With cost, you have to consider the level of celebrity and media that will be delivered. You are basically paying for celebrity endorsements and media exposure – so make sure you’re actually going to get your products into the hands of some recognizable names.

The Gifts and Gifting

Next, you have to figure out what you’re going to give away and how many. When we did the gifting bags – they went to big name celebrities and only a select number of celebrities, so we gave away bigger ticket items. For the gifting suites, there will be a mix of celebrities and media, so you’ll want to have smaller or promotional items to give away, in addition to some of your premier items. If you’re doing a gifting suite, put time and thought into your display just as you would for a tradeshow. It matters – you want to stand out.

Making it worth it

Honestly though, it’s what you do before and after the event or gift bags that really determines whether or not the event is “worth it”. You absolutely need to send out press releases and brag brag brag about it. You need to follow up with the media contacts. Let the world know that your company has participated in these invitation-only events.

We got great thank you notes from the gifting bags we did. If you do a celebrity gifting suite, don’t be shy to ask for pictures! That is what they are there for and I guarantee you everyone will be more than happy – this is the payoff – the pictures. Ask them if you can quote them if they say anything about your product. You have to work it to make it worth it. Post the pictures on your website and use the pictures and quotes in your marketing materials.

It is definitely a great opportunity to be invited to these events. I think it is very valuable tool to lend credibility to startups, and on top of that – lots of fun! But make sure you are not being charged extreme costs, that you have in writing what they promise you, and that your product is guaranteed to get into the celebrities’ hands.
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