SEO Secrets for Mompreneurs: How to Rank High in Searches

Posted by at 20 April, 2012, 11:28 am

I know I’m not the only mompreneur wondering how to master the confusing art of search engine optimization (SEO). I mean, just when I think I’ve got it down, there’s something new to know about. So last night I went to a workshop on the topic, given by Lisa Kaslyn of Prosper Communications and held at W@tercooler in Tarrytown, a stylin’ co-working space founded by one of my former WEDC students, Jenifer Ross.

According to Lisa, you should prioritize your SEO strategy into 3 basic steps:

1. Absolutely know where you are appearing on searches. Where are your keywords surfacing and who’s beating you out?

2. Entice search engine robots with frequent new content. “Content is still king,” says Lisa. It’s what attracts visitors and search engines to your site. She suggests you blog at least once a week. “Plan posts in advance, like magazines plan editorial calendars. It helps make the process less stressful.”

3. Then use content to drive your social media. Tweet about what’s new on your site. Post on your Facebook business page about recent videos or blog posts. If you’re in a visual biz (photography, fashion, home or garden design and the like) consider pinning pictures on Pinterest to drive traffic back to your site.

Here are some more SEO strategies Lisa says you need to know right now:

• The longer you’ve had your site and the more content you have on it, the better you’ll be found by search engines. “Good history is the holy grail of SEO,” says Lisa.

•Join Google + . Those posts now appear on Google searches too and can help you rank higher.

•Claim your Google places page–especially important for local businesses that want customers to find them.

•Scale your site content for smart phones and tablets (talk to your web person about how to go about doing this). “Flash is not SEO friendly,” points out Lisa.

•Use videos to drive traffic back to your site. For example, a home organizer can do a quick lesson on taming the junk drawer. But keep videos under 2 minutes.

•Talk with your web master to make sure every single page of your site is optimized for your keyword terms.

Category : Running Your Business | Social Media

7 Responses to “SEO Secrets for Mompreneurs: How to Rank High in Searches”

Lisa Kaslyn April 23, 2012

Thanks for the great summary of our SEO trends and tactics discussion last week! Great to see you again – it’s been too long.


MPFounder-Ellen April 23, 2012

My pleasure! Thanks for taking the time!

Brigitte LaMarche April 26, 2012

Your speaker was pretty spot on! As a fellow Mompreneur and a long time SEO, if I could add one big thing to do first; keyword research! Build a list of keywords and use them as you build content. A great free tool to help you choose your keywords is Think about what searches a customer might use to find your service, apply, test and watch your analytics. If you don’t like how things are going after a few weeks, reevaluate. Best of Luck!

Pamela J Myers May 1, 2012

Thank you for sharing great content with fellow Mompreneur’s. It was nice of Lisa to share her great insights into how the web in working today. Sharing your own original content on a regular bases keeps your website and wen presence updated and gives a reason for the Search Engines to index your remarkable information. Great idea – “Plan posts in advance, like magazines plan editorial calendars. It helps make the process less stressful.”

C-Payne May 19, 2012

Backlinks are the most important aspect of SEO. I suggest approaching bloggers in your industry to and offering to write a guest blog post on a topic similar to your business. If the blogger accepts your offer, they’ll likely put a link to your website when they publish your guest post.

LayneDasher May 23, 2012

Anyone out there willing to help me with this on my site? Is there a service where I can check to see how my shop ranks on the goodle list?

MPFounder-Ellen May 23, 2012

Layne… You can Google yourself to see how high you are coming in the search engines. Some webmasters have good knowledge of SEO strategies, so talk to yours about how to improve. I also encourage you to post on our message boards, where some of the women may have more advice/suggestions.