This morning the Disney PR team invited me and my son Matt to test out their new Disney Memories virtual character greetings in Times Square, New York. We didn’t quite know what to expect. But we knew we were in for something pretty big, as the gigantic Cinderella’s castle (projected onto a building) came into view.
As we got signed in, Brewer from the publicity team, explained the concept. Free augmented reality experiences allow people to interact with Disney characters, even when they’re miles away from Disney World or Disneyland. You line up (it wouldn’t be a theme park experience without a line, right?), and when it’s your turn, you are escorted to a pair of blue footprints in the video area. You’ll see yourself on the huge screen, above the Disney Store across the street, and before you can say pixie dust, a surprise Disney character appears on the screen with you. You and your character (we got Minnie the first time, and Goofy the second) will clown around in an interactive show that’s broadcast live on the billboard for all of Times Square to see. Afterwards, your picture is taken (the grand finale!) and displayed for about 5 minutes on another billboard–the one with the huge castle. Disney also emails you a copy as a souvenir.
But here’s the trick. Even though that Disney character might be dancing or high-fiving you on the big screen, they’re not really next to you. This is virtual reality, remember? So you have to watch the screen, follow their cues, and hope you get it right. It’s a little like playing a Wii video game, which explains why my attempt to kiss Minnie on the cheek was a major fail! And when Goofy dropped a bunch of imaginary boxes for us to pick up, our attempts were, well, kind of hilarious. But that’s why it’s fun! Each experience is different, depending on which character you get. We watched 2 guys get in a sword fight with Captain Hook, and a group of friends dancing with Toy Story’s Woody. I was there about 45 minutes, and never saw a character repeated. Old favorites (Minnie, Goofy and Cinderella) were joined by newcomers like those from Tangled and The Princess and the Frog.
The virtual greetings will be available on 45th Street in Times Square (in the center island, right across from the Disney Store) today (Friday, November 18) and tomorrow (Sat, November 19). So if you’re in the area, check it out! Though it’s a limited engagement for now, I wouldn’t be surprised if we start seeing this in major cities nationwide in the near future! This cool video shows more about what it’s all about.
Here’s a look at how our own Disney Memories virtual experience unfolded.
Minnie joins us virtually.
Photos get displayed.
Our Goofy photo opp
See you real soon!
So glad you had an opportunity to experience this event. It was great to meet you and your son. Looking forward to continuing to read about your adventures!